To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is engaging your brand influencers. What is a brand influencer? An influencer is someone who shares and posts your website and social content, broadening the reach of our brand to their networks. Often, what’s overlooked is influencer strategy for your email campaigns. In this post, we cover six ways to encourage influencer behavior through email marketing.
Clients will often come to you with preconceived notions of what their subscriber base looks like. However, it takes a robust marketing program—complete with plenty of testing and data—to truly pinpoint subscriber engagement. What content interests their subscribers? Where and how are they viewing your client’s messages? Are they forwarding or printing any particular campaigns? Answering these questions ensures that your team delivers a quality data-driven campaign that truly engages your client’s subscribers, thus positioning your team as a true “full service agency” and strategic marketing partner going forward.
As 2015 draws to a close, we decided to take a look at our own campaigns and gauge which ones performed the best beyond the typical open and click rates (although we mention those, too). Hopefully our reflections will inspire you to look at your past campaigns, and start thinking about email success in a new light in 2016.
Here are our picks for the most impactful and illuminating research stats of the year—many of which are great figures to share with your CMO as the email marketing budget for 2016 is finalized.
Joint research between Litmus and Fluent reveals that consumers don’t find brands’ emails to be as memorable as marketers think they are. This shares the full results of our consumer survey and identifies specific tactics that marketers can use to create more memorable, shareworthy emails.
In my first monthly column for Marketing Land, I reveal two additional keys to increasing forwards that weren’t included in The Viral Email report.
To better understand the quiet, often invisible influence of email forwards, we used Litmus’ Email Analytics to analyze the forwards generated by more than 400,000 email sends and then examined the most viral emails to uncover the tactics and topics that spur forwards.
After returning back to work from the holidays, we’ve been reviewing what we did in 2012 and determining what worked, what didn’t, and what we didn’t do that we had wanted to. Most importantly, we’ve been reflecting on our experiences in 2012 and planning what we’re going to do this year. It’s both an exciting […]
A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. This infographic walks you through how to get your emails shared–and go viral.