In the 91st episode of The Email Design Podcast, Kevin Mandeville walks through how Litmus built its latest email newsletter without using any tables for layout. That’s right, no tables…only divs. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In the past few years, deal hunting has become one of America’s favorite new pastimes; whether it be for restaurants, haircuts, or travel, everyone is looking for a discount code or promotion. Technology—particularly mobile—has proven to be the tool of choice for these deal hunters, especially when it comes to the travel industry. In 2012, […]
We hosted ExactTarget’s June 3sixty Live meetup at the Litmus office, noshing on coffee and pastries before jumping on everyone’s favorite topic: mobile email. After some early morning networking, Kristina Huffman and I passed out some of our in-house testing devices and talked about how to make emails work better with them. We discussed the […]
2012 was a BIG year for mobile — mobile opens increased over 48% in only 12 months! With that in mind, companies are (hopefully!) putting a lot of thought towards their mobile strategies in 2013. As you all know, email marketing is all about knowing your audience, so the first step in figuring out your […]