Faux Video: A Fallback for Video in Email

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. It’s more emotional. It lets you communicate within seconds what would have taken paragraphs to describe in writing. So it’s no surprise that many email marketers are interested in including video in their emails—only to learn that most email clients don’t offer support for videos.  

But while real videos aren’t supported in most clients, that doesn’t mean you have to say goodbye to the idea of adding video-like interactions to your campaigns. Enter: faux video!