Facebook Messages Are Dead

At least when it comes to sending email. Last November, Facebook introduced it’s new “Social Inbox” messaging system, which included the option to have messages sent to your Facebook account through your very own @facebook.com email address. Shortly after that announcement, we started tracking emails opened using Facebook messages with our Email Analytics technology. So […]

3 Reasons Why Facebook Messages Are Irrelevant to Email Marketers

After Paul’s overview post on Facebook Messages, I started to dig in and learn more about how Facebook Messages handles email to form my own opinion on whether “Project Titan” is going to destroy or revolutionize email marketing (or somewhere in between). I’ve discovered a great deal regarding how Facebook handles inbox organization, from addresses, […]

Facebook Messages Giveaway Recap

On Friday, we held a contest on Twitter to give away five invitations to Facebook Messages. We asked our followers to reply and tell us why Facebook Messages will change email marketing (or not). Of course, responses were limited to 128 characters or less after including @litmusapp in replies. We had a ton of great […]