Marketers often view social media and email as competitors, not partners, and are thus missing out on powerful opportunities to connect with their audiences. Don’t fall for this mistake! In this post, we cover how to integrate the two channels successfully.
This week we invited Kath Pay, to give the fourth in our series of guest webinars. Kath’s presentation, titled “The Evolving Inbox,” took a look at some of the recent changes in how we manage and interact with email. She covered mobile marketing, Facebook messages, inbox engagement and placement, Hotmail active views, and more. Below […]