Birthday Email Deals & Steals: Encouraging Recipients to Shop

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 19: BIRTHDAY EMAILS Since my birthday was yesterday (my 30th, if you must ask—a big year!) I’ve been receiving tons of birthday messages, deals and offers in my inbox recently. With my birthday so close to Christmas, my big day is easily drowned out by all the holiday noise. While […]

Qualtrics Inspires With Thoughtful Content & Fun Imagery

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 15: QUALTRICS It’s really nice when a company sends an email to their subscribers just saying “thanks,” or wishing them well, rather than always sending promotional & transactional emails. It’s especially nice when a company does that AND makes a donation on their customers behalf! How awesome is […]

CB2 Inspires Shoppers with Pops of Pink and Gift Advice

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 9: CB2 I’ve long appreciated CB2’s modern and slightly eclectic style. Between their emails and catalogs, I frequently find reason to be inspired by their unique products and creative marketing. This one caught my eye mostly due to the subject line: “get her this.” Contrary to the dozens of messages […]