Craftsy Inspires With S-Curve Design + Subtle Animated GIF

When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]

Slingshot SEO Inspires With Personalization & Relevancy

Justine recently received an email from Slingshot SEO and was so intrigued by its personalization and relevancy that she not only forwarded it to me, but she also reached out to Slingshot SEO to learn more about their email campaign. Between the email itself and Slingshot’s strategy, this is definitely inspiration-worthy! BEHIND THE SCENES: STRATEGY […]

Preventing Unsubscribes in Forwarded Emails

Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]