Email marketers are always looking for that extra something to draw attention to their campaigns. A common and simple way is found with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.
With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of four popular file formats for email: JPEG, GIF, PNG, and SVG.
Building and growing a database of subscribers is one of the primary objectives of email marketers. And while marketing technology has allowed for many different ways to support these objectives, anti-spam laws might restrict how you can actually collect email addresses and grow your subscriber base. Discover how to design an opt-in process that fits your organization’s goals and complies with international anti-spam requirements.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
Justine and KISSmetrics teamed up for two great webinars: “How to Create Great Emails that Get Opened and Clicked” and “3 Strategies for Awesome Mobile-Optimized Emails.” If you weren’t able to tune in, don’t worry—the slides and recordings are now available!
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
First impressions make an impact. So, whether you send an automated plain-text or an HTML-branded welcome email, it’s the first step in an email relationship with your subscriber. Needless to say, it’s important to make a positive first impression.
Since January 2012, mobile email opens have increased a whopping 63% and now make up 44% of all opens. Synonymous with this trend has been a growth in articles about mobile design approaches, and tips on how to make emails that are optimized for viewing in all environments. While we’ve written numerous posts on the […]
Call it the blizzard of 2013, the first Nor’easter of the season, or winter storm Nemo. Whatever it was hit pretty hard here in Boston. The effects of the storm have included a driving ban, a parking ban, our public transit system being shuttered, power outages, two feet of snow, flooding, and even a couple […]
Reflecting back on the marketing efforts during Super Bowl XLVII has left me feeling pretty unimpressed. Marketers spent a ton of money on TV advertisements during the game — CBS was charging between $3.8 to $4 million for a 30-second commercial — but was it worth it? With email marketing having the highest ROI in […]