multi-mime

Reach More People and Improve Your Spam Score: Why Multi-Part Email is Important

While plain text emails may not be as flashy or attractive as HTML emails, they are a critical component of a well-rounded marketing strategy. Plain text emails are not only a great option for transactional emails, but they also serve as excellent templates for crisis communications. Most importantly, the plain-text portion of an email message serves as a back up in situations where your subscriber’s preferences or email client capabilities cannot support viewing HTML.

HubExchange

Bulletproof Email QA: Litmus in the HubExchange

Back in July, we launched a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. With the launch of the HubExchange marketplace, Litmus offers ExactTarget users an affordable and simple way to preview mobile rendering, gather behavioral data and preflight your campaigns. We know that creating a consistent email experience across screen sizes, devices, and […]

fall-events2

Fall 2013 Conferences, Webinars & Meet Ups!

If you haven’t heard the news yet, we’ve been busy prepping for the first ever email design conference of its kind! Along with the industry’s best, we’ll be in San Francisco, London and Boston this fall exploring how modern UI/UX concepts extend to the email experience, and demonstrating how careful planning, strategic guidance and stellar design can lead to dramatic results. However, this isn’t all that we have coming up! We have big plans the next few months and hope to see you at some (or all) of the events. You can also check out our Events page for all of our upcoming happenings.