The General Data Protection Regulation (GDPR), the EU’s new privacy law, will come into force in all EU member states on May 25, 2018. Here’s what changes GDPR will bring to the email industry.
Building and growing a database of subscribers is one of the primary objectives of email marketers. And while marketing technology has allowed for many different ways to support these objectives, anti-spam laws might restrict how you can actually collect email addresses and grow your subscriber base. Discover how to design an opt-in process that fits your organization’s goals and complies with international anti-spam requirements.