Thanks to feedback from our subscribers, we’re debunking the three most common misconceptions we heard about what Litmus is and what Litmus does.
Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
The highlight of the year for us is Litmus Live. So each year, to promote the conference, we work to bring something extra special. Take a peek behind the curtain at our email design process and timeline to see everything that’s involved in pulling off our epic conference emails.
Here’s how you can seamlessly incorporate Litmus into your email workflow, regardless of the email marketing tool you’re using, to improve your email marketing and reduce the risk of unintentional mistakes in your emails.
Email Design Podcast #52: An Inside Look at Hillary Clinton Campaign’s Email Marketing Strategy with Amanda Litman
In the 52nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with former Email Director of the 2016 Hillary Clinton campaign and current co-founder of Run for Something Amanda Litman to talk about how she got into political email campaigns and organizing Hillary Clinton’s email marketing efforts in the latest U.S. Presidential Election. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.
We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.
In case you missed it, we rounded up what’s new in Litmus, including iPhone 7 and iOS 10 previews, Subject Line Checker, ESP Syncing, and more.
The Litmus Community is the place for email designers, developers and marketers to discuss their craft, talk about industry news, and join in the (occasionally) controversial rant and discussion. In case you haven’t been keeping up, here’s what happened this month in the Community.
The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the inbox.
Things are further complicated by the perpetuation of many myths around spam and deliverability. Consider these seven common deliverability myths busted.
As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our customers, and encourage prospects to purchase our products. It sends a shudder down our spine to think about landing not in our subscriber’s inbox, but in the dreaded spam folder. It’s our duty to build something great, not spammy.
Yet deliverability is a tricky thing to master, in part because there’s a lot of technical language to learn. Here are 28 deliverability terms you need to know as an email marketer.