There is a whole set of integrations available with Litmus—each of them designed to automate manual steps that slow down your workflow and eliminate the risk of errors. Read on to figure out which integrations can supercharge your team’s email workflow when we break them down one by one.
Want to better understand the email service provider marketplace? In this webinar, we discuss industry consolidation, the top ESPs, what’s involved in changing ESPs, and how to get more out of your current provider.
More than 28% of brands dropped or switched email service providers during 2017, according to a Litmus poll. If you’re thinking of switching ESPs, go into the process fully understanding what’s involved. Here’s what you should expect…
Before any brand switches email service providers, they will likely write a request for proposal. But which ESP candidates should you include? How should your ESP RFP process go? What should you include in your RFP? We answer those questions and more to help you improve your ESP vendor selection process.
The blurring of lines between different kinds of email-sending tools and the confusion around company and product brands means that ESPs are becoming a state of mind and not so much a discrete business or business unit even. Litmus saw ample evidence of this in the responses to our third annual State of Email Survey.
2018 State of Email Service Providers: Understanding ESP Industry Consolidation, the Top ESPs by Sector, and More
A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at the ESP marketplace to better understand the pace of consolidation in the industry and its causes; the most popular ESPs across various sectors; and the functionality provided by ESPs.
Today, we’re thrilled to announce an update that will make running a Spam Test easier than ever. Thanks to our brand-new ESP integration for Spam Testing, you can now start a Spam Test without the hassle of switching back and forth between Litmus and your ESP—and without setting up manual lists for each spam test.
While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails.
In the 88th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez look back on their 2017 email design predictions to see how right (or wrong) they were and share their new predictions for 2018. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Today, we’re thrilled to introduce a new feature in Litmus Builder that will streamline your email workflow: ESP syncing.