The blurring of lines between different kinds of email-sending tools and the confusion around company and product brands means that ESPs are becoming a state of mind and not so much a discrete business or business unit even. Litmus saw ample evidence of this in the responses to our third annual State of Email Survey.
2018 State of Email Service Providers: Understanding ESP Industry Consolidation, the Top ESPs by Sector, and More
A marketer’s email service provider is the cornerstone of their email program. It’s their most critical tool and a major budget item. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Service Providers report takes a detailed look at the ESP marketplace to better understand the pace of consolidation in the industry and its causes; the most popular ESPs across various sectors; and the functionality provided by ESPs.
Today, we’re thrilled to announce an update that will make running a Spam Test easier than ever. Thanks to our brand-new ESP integration for Spam Testing, you can now start a Spam Test without the hassle of switching back and forth between Litmus and your ESP—and without setting up manual lists for each spam test.
While there are clear market share leaders in the email service provider industry, brands still have a long list of ESPs from which to choose. How long? Respondents to Litmus’ 2018 State of Email Survey mentioned more than 240 ESPs when asked which platforms they use to send marketing emails.
In the 88th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez look back on their 2017 email design predictions to see how right (or wrong) they were and share their new predictions for 2018. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Today, we’re thrilled to introduce a new feature in Litmus Builder that will streamline your email workflow: ESP syncing.
Thanks to feedback from our subscribers, we’re debunking the three most common misconceptions we heard about what Litmus is and what Litmus does.
Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
The highlight of the year for us is Litmus Live. So each year, to promote the conference, we work to bring something extra special. Take a peek behind the curtain at our email design process and timeline to see everything that’s involved in pulling off our epic conference emails.
Here’s how you can seamlessly incorporate Litmus into your email workflow, regardless of the email marketing tool you’re using, to improve your email marketing and reduce the risk of unintentional mistakes in your emails.