We all know email has a hundred ways to fail, whether by faulty coding, a glaring typo in a subject line, sending to the wrong list, or design gone awry. Just thinking about all the ways email can breakdown gives us the shivers. But why do we care so much about making emails error-free? Here’s why you’ll want your email program to reach #NoFailMail status.
Trendline Interactive, one of the largest email agencies in the US, produces over 500 email campaigns for their clients each month, and in the past year, 99.63% of all emails they send were error-free. Trendline’s VP of Email Operations, Molly Privratsky, gives the inside scoop on how her team utilizes Litmus to cut production times in half and achieve record-low error rates.