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Send Targeted Messages with Geolocation, Device, and Engagement Data

While your email service provider’s click data may help you determine which articles and calls-to-action resonate best with your audience, and their open data can enable you to make inferences about which subject lines work best, Email Analytics data can help you take things to the next level. Let’s talk about some ways to take this data and use it to improve your campaigns.

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Webinar Recap: The 8 Second Challenge; Get Your Subscribers’ Attention + Encourage Engagement

How do you grab your subscribers’ attention and get them to engage with your email? In our largest webinar to date, we paired up with Chris Lester and Jamie Bradley from Emma to answer this very question. They covered everything from preview pane optimization to using enticing imagery to how subscribers scan your emails. With ample examples, inspiration, and plenty of meaningful statistics, it was a webinar not to be missed. The slides and recording are now available!

All About Deliverability: Webinar with Al Iverson

In this fantastic webinar on email delivery with Al Iverson, he explains how spam filtering has evolved from a content-based system to one that weighs dozens of factors, often without human oversight. Al also provided lots of best practices and advice for making it to the inbox, touching on many topics: Getting permission to send […]

Integration News: Pardot Users To Access Engagement & Device Usage Data

Longtime Litmus partner Pardot recently announced the addition of an Email Analytics integration to their platform. The integration allows users with Pardot’s advanced email package to view engagement stats, print and forward data, along with email client and device usage. An example of Pardot’s email client/device report “Knowing what devices or email clients your prospects use can clue […]