The email inbox is shared space. And while the format of an email address—Subscriber@InboxProvider.com—tells you who’s in charge, it’s undeniable that all three parties—subscribers, inbox providers, and senders—have an important role to play in the inbox and that each have their own kind of control.
To fine tune your reengagement and re-permission tactics for the 3 different kinds of inactive email subscribers, you need to understand your context and your subscriber’s.
While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
While your email service provider’s click data may help you determine which articles and calls-to-action resonate best with your audience, and their open data can enable you to make inferences about which subject lines work best, Email Analytics data can help you take things to the next level. Let’s talk about some ways to take this data and use it to improve your campaigns.
How do you grab your subscribers’ attention and get them to engage with your email? In our largest webinar to date, we paired up with Chris Lester and Jamie Bradley from Emma to answer this very question. They covered everything from preview pane optimization to using enticing imagery to how subscribers scan your emails. With ample examples, inspiration, and plenty of meaningful statistics, it was a webinar not to be missed. The slides and recording are now available!
In this fantastic webinar on email deliverability with Al Iverson, he explains how spam filtering has evolved from a content-based system to one that weighs dozens of factors, often without human oversight.
Longtime Litmus partner Pardot recently announced the addition of an Email Analytics integration to their platform. The integration allows users with Pardot’s advanced email package to view engagement stats, print and forward data, along with email client and device usage. An example of Pardot’s email client/device report “Knowing what devices or email clients your prospects use can clue […]
After returning back to work from the holidays, we’ve been reviewing what we did in 2012 and determining what worked, what didn’t, and what we didn’t do that we had wanted to. Most importantly, we’ve been reflecting on our experiences in 2012 and planning what we’re going to do this year. It’s both an exciting […]
This week we invited Kath Pay, to give the fourth in our series of guest webinars. Kath’s presentation, titled “The Evolving Inbox,” took a look at some of the recent changes in how we manage and interact with email. She covered mobile marketing, Facebook messages, inbox engagement and placement, Hotmail active views, and more. Below […]