It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what’s acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it’s really setting them up for failure. Here’s what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…
Learn from your peers who watched their neglected email lists and infrastructure go up in flames. Reform your deliverability practices before they catch fire and you end up blacklisted.
2017 State of Email Deliverability: The Behaviors that Help and Hurt Marketers’ Inbox Placement [eBook]
Marketers can be successful in spite of email deliverability problems, but why take the hard path? After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.
The email marketing industry is more than a little unpredictable. But, we’ll give it a shot anyway. Here are some of the significant changes that we see on the horizon that marketers should keep an eye out for.
We asked more than 1,200 email marketers (plus a few experts!) what their predictions were for the biggest email marketing trends of 2017.