With so much of a focus on accessibility, it’s easy to think that a lot of the hard work in email is done. After all, once our email templates pass a suite of accessibility checks, what’s left to do beyond sending more emails? But, even with the most accessible HTML template, there’s still a ton of work to do to take emails to the next level: creating truly inclusive email experiences.
Email marketing is becoming more and more data-driven. But when dashboards and stats dominate decision making, it’s easy to forget that behind every open there is an individual—behind every click there is a human.
Don’t get us wrong. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy.
Our second event of the year—Litmus Live Boston—just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we’re exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better.
Couldn’t make it to Litmus Live Boston? Don’t worry. Here’s a recap of our top three takeaways from #LitmusLive Boston.