Gmail released its major redesign today, bringing a whole set of brand new features to its users’ inboxes. But are there any changes that will impact email marketers? We’ve got the rundown.
Email Design Podcast #67: Implementing Transparency, Using @supports, and Embedding HTML5 Video in Email
In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
When creating email marketing campaigns, you have the opportunity to bring emotion into the conversation and create a story, not just promote a sale. One way to do that? Use an emoji in your subject line.
In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.
In the 40th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the Gmail iOS update, emoji support in email, Outlook-specific CSS, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In a crowded inbox, emojis can help make your email stand out. But be careful! Not all your subscribers might be able to see them. Especially older operating systems only offer limited support for emojis. We take a detailed look at how different clients and operating systems render emojis and give hands-on advice for how to get emojis into your email.
In last month’s Community Contest, we asked Community members what their winning subject line and preview text combos were, the strategy they used to come up with them, and how this affected the success of the campaign. Picking a winner was incredibly hard with so many interesting entries. Here are some of our favorites from the contest that we just had to share.
The Litmus Community is the place for email designers and marketers to discuss their craft, talk about industry news, and join in the (occasional) controversial rant and discussion.
In case you haven’t been keeping up, here’s what happened this month in the Community.
Using symbols in subject lines has become more and more popular. But does it increase your performance?