In the 81st episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss MailChimp moving its forms to single opt-in by default, AOL retiring its Alto Mail app, how to fix Outlook DPI scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The Email Design Conference is thiiiiiiis close to selling out. A few generous email geeks want to help make all of your (email) dreams come true by offering free ticket giveaways! Whether you’re looking to attend London (July 26-27th), Boston (August 15-17th), or San Francisco (September 15-16th), we’ve got you covered.
The Email Design Conference has been sold out for weeks, but—thanks to some generous email lovers—we’re happy to announce there are four ways you can win your way to the conference! With the support of Constant Contact, Emma, MailChimp, and Movable Ink we are thrilled to offer the following ticket giveaways.
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
How do you grab your subscribers’ attention and get them to engage with your email? In our largest webinar to date, we paired up with Chris Lester and Jamie Bradley from Emma to answer this very question. They covered everything from preview pane optimization to using enticing imagery to how subscribers scan your emails. With ample examples, inspiration, and plenty of meaningful statistics, it was a webinar not to be missed. The slides and recording are now available!
While plain text emails may not be as flashy or attractive as HTML emails, they are a critical component of a well-rounded marketing strategy. Plain text emails are not only a great option for transactional emails, but they also serve as excellent templates for crisis communications. Most importantly, the plain-text portion of an email message serves as a back up in situations where your subscriber’s preferences or email client capabilities cannot support viewing HTML.