In the 68th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss the possibility of iOS 11 dropping support for HTML5 video, Yahoo! Mail getting a brand new redesign, Google to stop reading your Gmail emails, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.
Implementing video in email is tricky and involves the liberal use of fallbacks. However, as much as marketers are lukewarm on the reality of embedded video in email, they really like the promise and potential of video in email. We talk with three email marketing experts about the challenges and opportunities.