Well, email geeks, that’s a wrap! We just returned from the last stop of the #LitmusLive tour: San Francisco. Here’s a roundup of what we learned, what inspired us, and some top takeaways from The Email Design Conference.
When we receive an email in our inboxes, we view it as a two-way method of communication. You email, I respond. Yet when it comes to many email marketing campaigns, it doesn’t feel that way to subscribers. Instead, they see marketing message after marketing message with little personal connection. If you want to take advantage of the personal, 1:1 nature of email, then you’ll have to start making your email copy more human.
It’s our biggest event of the year: The Email Design Conference in Boston. With more attendees, workshops, and speakers than ever before, this year we had a blast geeking out over email right in Litmus’ backyard (our HQ is across the river in Cambridge, MA.)
We asked 20 experts for their predictions about email marketing in 2020. In this SlideShare, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with. Enjoy this peek at the future of email marketing!
As 2015 draws to a close, we decided to take a look at our own campaigns and gauge which ones performed the best beyond the typical open and click rates (although we mention those, too). Hopefully our reflections will inspire you to look at your past campaigns, and start thinking about email success in a new light in 2016.
While email generates a high ROI due to its inexpensive nature, its easy accessibility and affordability has also resulted in productivity loss and an impact on the environment. Email and other modern communications may be less polluting than their offline alternative—ie. direct mail campaigns—but the gap is not as wide as we may think.