Our industry is struggling against a host of email marketing challenges. We identify the top impediments to success and share advice from experts on ways to overcome them.
This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand.
Whether you’re using a local editor (like Dreamweaver) or prefer your ESP’s email editor to create your emails, with the Litmus Extension you can preview, troubleshoot, and optimize your emails without leaving your build environment. Make building and testing emails an integrated, quick, and easy experience. Here’s how Litmus Extension can get your emails out the door, faster.
Today, we’re thrilled to introduce a new feature in Litmus Builder that will streamline your email workflow: ESP syncing.
In this webinar, we share our findings and advice from the 2017 State of Email report so you can arm yourself and your team with knowledge to navigate these changes and build email campaigns that surprise, delight, and ultimately, convert.
Ashley Morse, Email Designer & Developer at Lenovo, shares how her team uses Litmus to cut email testing and production time in half, increase productivity, and get quality emails out the door, faster.
Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.
Creating a high-performing email takes time and the right resources. Your email workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.
When it comes to email, it takes a village. Whether you’re the only one dedicated to email and matrix with designers, copywriters, and approvers or you’re a part of a huge email marketing enterprise, Litmus can help you collaborate as a team. Here’s how.
Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process rather than a burdensome or lax one, according to Litmus’ State of Email Survey. We’ve identified four factors that can tip the balance of an email approval process toward being too cumbersome or too lax—both of which hurt the success of a program.