How to Make Collecting Campaign Feedback Less Painful

For some email marketers, the email approvals process is too burdensome. On average, marketers spend 4.2 hours gathering reviews and approvals for a single email, which is usually longer than it took to code it. Others may be struggling with an email review workflow that’s too lax, leading to errors slipping through the cracks.

Does it really have to be this way? Let’s explore.

Simplify Your Email Workflow with the Litmus Power-Up for Trello

Email marketing comes with a lot of moving parts and, sometimes, it’s hard to stay organized. That’s why many teams rely on various tools to keep them on task, on time, and on budget. Great tools can help make the tough job of getting a perfect email out the door a whole lot easier—but we believe that the true magic happens when those tools speak to each other and help you automate the steps you’d otherwise have to do manually.

Today, we’re excited to share that Litmus now integrates with one of the most popular project management tools for email marketers: Trello! With the new Litmus Power-Up for Trello, it’s easier than ever to sync your email projects between Litmus and Trello for a more seamless workflow, improved collaboration, and less time wasted jumping back and forth between tools.

New in Litmus: Email Client Recommendations, Image Support in Proof, Dynamic Content Testing, and More

In October, we announced the all-new, redesigned Litmus platform. We put your email at the center of Litmus, and now we’re making the experience even better. Our latest update comes with features that will help you test wherever you build, ensure you’re testing the email clients and devices your subscribers care about most, and streamline the email design review and approval process. Here’s what’s new.

5 Pain Points That Slow Down Your Email Workflow: Webinar Recording + Q&A

Getting an email out the door involves a multitude of steps, tools, and stakeholders. A streamlined process keeps projects moving quickly and ensures high-quality output. A broken or labored process, on the other hand, can be damaging to your program and your team.

But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way. In this webinar, we shared how you can tackle these pain points head-on and provided actionable advice on how to improve your email workflow. Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

Supercharge Your Email Process & Improve Collaboration With Litmus’ Free Email Workflow Trello Template

If you work in email marketing, you know that getting a great email out the door isn’t easy. From copywriting to designing, coding, getting feedback from your team, and analyzing results post-send, the process involves a multitude of steps and stakeholders. Keeping on top of all of this can feel like an impossible task.

There’s one secret to keeping the moving pieces together to shape a well-oiled email marketing machine: It’s building a bulletproof workflow with seamless cross-team collaboration. We teamed up with our friends at Trello to bring everything we’ve learned about the perfect email process into a Trello template that you can copy and make your own—and, ultimately, make your email workflow more seamless.

Litmus + Asana: Keep Your Team In The Loop And Projects On Track With Our New Partnership

Getting a great email out the door isn’t easy. Not just because mastering the channel itself is hard—mastering the process is, too! So it’s no surprise that more than 70% of email marketers rely on project management software to help juggle deliverables, stakeholders, and processes. Today, we’re excited to share that Litmus now integrates with one of the most popular project management tools: Asana.

New in Litmus: Automatic Notifications in Slack

If your team uses Slack, you know how powerful the tool is. It’s where you keep in touch with your team, share project updates, and collaborate to get stuff done.

At Litmus, we’re big fans of Slack, too. That’s why we’re excited to share that you can now integrate Slack and Litmus to create an even more seamless email workflow and boost your team’s productivity.

The Top Email Design Trends for 2019

Top Email Design Trends for 2019

This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.

The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.