Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
Through integrations and partnerships, we’re able to offer our testing suite to a wider variety of email marketers and designers. Today, we’re thrilled to announce that HubSpot, which provides inbound marketing software, has integrated our testing tools into their software!
Justine and KISSmetrics teamed up for two great webinars: “How to Create Great Emails that Get Opened and Clicked” and “3 Strategies for Awesome Mobile-Optimized Emails.” If you weren’t able to tune in, don’t worry—the slides and recordings are now available!
We’re thrilled to announce that Communicator has integrated Email Previews and Spam Filter Testing within their platform. This integration enables Communicator users to preview their campaigns across real email clients and devices in minutes. With the addition of Spam Filter Testing, Communicator customers can now have their authentication and reputation checked, as well as receive scores and feedback for common ISP and corporate filters.
Predicting how emails will render on smartphones and tablets can get complicated because there are so many factors involved. Differences between device manufacturers, operating systems, screen sizes and email applications can all impact how your email will render on a mobile device. Just in case desktop and webmail rendering weren’t already giving you enough trouble (we’re looking at you, Outlook), the popularity of mobile has only added fuel to the fire.
Google has introduced a number of features to Gmail lately. Along with tabs in the new inbox and an updated mobile client, you can add image caching to the list of changes that affect email marketers. Image caching and how it affects email tracking can be a confusing topic. We take a look at Gmail’s changes and what it means for email marketers.
Litmus offers testing for a wide variety of native email clients on mobile devices, including Android, BlackBerry, iPhone, iPad, Symbian and Windows Phone. However, many users prefer to read their email in a third-party app or via webmail in a mobile browser. While these choices are great for smartphone users, it can offer quite the headache for email designers. Today, we’re excited to announce a new addition to that list: the Android Gmail app.
With an email client market share of 25%, Apple’s mobile Mail app is the most popular email client in the world. When Apple released the latest version of their operating system on September 18th, many users wondered how iOS 7 would impact their email experience. What, if any, implications does the new iOS have for the email marketing community?
Back in July, we launched a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. With the launch of the HubExchange marketplace, Litmus offers ExactTarget users an affordable and simple way to preview mobile rendering, gather behavioral data and preflight your campaigns. We know that creating a consistent email experience across screen sizes, devices, and […]