Back to the Basics: Are You Testing Your Emails?

Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.

Integration News: Communicator Users Now Have Access to Litmus Email Testing and Spam Filter Tools

We’re thrilled to announce that Communicator has integrated Email Previews and Spam Filter Testing within their platform. This integration enables Communicator users to preview their campaigns across real email clients and devices in minutes. With the addition of Spam Filter Testing, Communicator customers can now have their authentication and reputation checked, as well as receive scores and feedback for common ISP and corporate filters.

image caching in gmail

What You Need To Know About Image Caching In Gmail

Google has introduced a number of features to Gmail lately. Along with tabs in the new inbox and an updated mobile client, you can add image caching to the list of changes that affect email marketers. Image caching and how it affects email tracking can be a confusing topic. We take a look at Gmail’s changes and what it means for email marketers.

Bulletproof Email QA: Litmus in the HubExchange

Back in July, we launched a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. With the launch of the HubExchange marketplace, Litmus offers ExactTarget users an affordable and simple way to preview mobile rendering, gather behavioral data and preflight your campaigns. We know that creating a consistent email experience across screen sizes, devices, and […]