The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
In the 54th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with email campaign manager Courtney Fantinato to discuss what email design and marketing is like in an agency and the challenges of educating clients about email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Testing and troubleshooting are critical steps for every marketer sending high-quality email campaigns. However, it’s also incredibly time-consuming. That’s why Litmus created products that help you and your team streamline the testing process and send better email in less time. Here’s how.
Gmail made a small change that has some big implications for email designers. See what the latest update to Gmail’s rendering engine means for your email campaigns.
Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the easiest way to streamline your email campaign. But using a template doesn’t let you off the hook from testing.
Email marketing mistakes happen. We’re all human. With a template, though, we let our guard down. Because they often come “pre-tested,” we forget to test ourselves. Here are a few things you should definitely keep in mind when using templates—because no template is truly invincible.
We break down exactly what make an email template a template, dispelling some of the confusion around these extremely useful tools for email marketers.
Every email deserves to be tested—even if you (or someone else) tested the template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also butchering links, subject lines, images, and more. Each and every time your finger hovers over the send button, you should be check for these 11 critical mistakes that can affect opens, clicks, conversions, and most importantly—your brand.
They say hard times foster companionship. It’s why email marketers share a bond unrivaled in the digital realm. Most common folk stress when sending a one off email to their friend, coworker, or boss. Email marketers do this at scale every single day. And while the challenges they face are too vast to respectfully detail here, the following are just a few of the realities email marketers face every day.
With the release of iOS 9 and two brand new iPhones, email designers face some interesting changes that could affect their email campaigns. Read on to find out what’s new with Apple’s mobile platform and what it means to email marketing.
Whether it’s reading a blog post with your phone, catching up on Twitter with a tablet, or even previewing emails on your watch, the number and types of devices we use to consume content are growing rapidly. In fact, at least 43% of emails are opened on a tablet or smartphone. How does small-screen reading impact subscriber behavior after emails are opened? MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates.