As a culture, we’ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren’t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here’s why…
Our first conference of the year has come to a close. Litmus Live London was packed with knowledgeable talks, expert speakers, and awesome attendees. If you weren’t able to attend Litmus Live London—or were there and want to relive the experience—we rounded up our favorite tweets from the conference.
Before any brand switches email service providers, they will likely write a request for proposal. But which ESP candidates should you include? How should your ESP RFP process go? What should you include in your RFP? We answer those questions and more to help you improve your ESP vendor selection process.
Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
Which brands have the most inspiring email marketing programs and send the best emails? We asked marketers around the world. Here are the top 30, based on more than 3,500 brand suggestions from nearly 1,400 marketers. You should consider these must-subscribe brands.
If you’ve ever failed at email, you’re not alone. Litmus has made mistakes, and others have too.
In our #NoFailMail community contest, dozens of email geeks shared their email fail stories, giving us all the chance to learn from the mistakes of others and put better systems and checks in place at your company to minimize the frequency and scope of future email marketing mistakes. Here are the common themes we saw, some valuable advice from the community, and the winner announcement.
Email marketing’s return on investment is 38:1 on average, according to a Litmus survey of 372 marketers worldwide. We explain why that’s both good news and bad news.
Between Justine Jordan, Jason Rodriguez, and me, we’ve given well over a hundred presentations and webinars. Along the way, there have been high points and there have been low points. Here are some presentation tips from the hard lessons we’ve learned over the years…
Every year leading up to our conferences, we hold a Golden Ticket Giveaway. It’s our way of giving the community a chance to score free tickets to Litmus Live. Just as the Golden Ticket contest has become a tradition at Litmus, so has the email that announces it. Learn what we did this year, and who the lucky winners are.