[Ebook] The Anatomy of a Broken Email: Errors That Make Marketers Shudder and How to Fix Them

We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes.

In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks.

Why Email Testers Are The Unsung Marketing Heroes

You know the effort you put into creating perfect email experiences day in and day out, but sometimes it’s hard to articulate your contributions. Next time you find yourself explaining your efforts to your boss, keep in mind the following reasons why email testers are crucial to company success.

5 Email Testing Myths You Shouldn’t Fall For

We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. And when we dig into the why, there are a few myths that we hear over and over again.

Do you want to create the perfect email experience with every send, in every inbox? Then don’t fall for these myths.

3 Reasons Why Email Testing Boosts Email Performance

When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.

Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.

Litmus Named #1 in Email Testing in G2 Crowd’s 2019 Spring Report

User feedback is the most valuable data we have here at Litmus. Nothing motivates us more than hearing how Litmus has helped marketers send better emails, faster. And a lot of Litmus users say exactly that.

We’re excited to share that Litmus has been named Spring Leader in G2 Crowd’s Email Testing category—based on honest reviews from real people who use Litmus every day.

Microsoft Outlook 2019: Here’s What’s New

We’re thrilled to announce that Microsoft’s latest desktop version of its popular email client—Outlook 2019—is now available for testing in Litmus Email Previews. The new Outlook comes with better fallbacks when using web fonts, SVG support, and more.

Microsoft Outlook is comprised of several versions of the email client. Collectively, those clients rank #4 in email client market share, with 9% of all email subscribers tracked opening in some version of Outlook. The latest version, Outlook 2019, is an update to the desktop edition that is bundled with Microsoft Office. Although Outlook 2019 is a new release, it should be noted that it largely implements some of the features that have been in use in Office 365 subscriptions. The good news for email marketers is that Outlook 2019 doesn’t come with any major surprises. Here’s what we found while looking at the latest version of Microsoft Outlook.

Integrate Litmus with Salesforce Marketing Cloud

We know that switching back and forth between tools can be a hassle, so we’re working hard to help you integrate Litmus with the email tools you use most. Today, we’ve got exciting news for everyone who uses Salesforce Marketing Cloud to develop and deploy marketing campaigns. With our brand new integration, you can now access Litmus right within Email Studio, Salesforce Marketing Cloud’s email marketing solution, to view real-time previews of your emails in 70+ popular email clients and devices—all without ever leaving Salesforce Marketing Cloud.