True Life: I Send Email As Part of My Job

They say hard times foster companionship. It’s why email marketers share a bond unrivaled in the digital realm. Most common folk stress when sending a one off email to their friend, coworker, or boss. Email marketers do this at scale every single day. And while the challenges they face are too vast to respectfully detail here, the following are just a few of the realities email marketers face every day.


The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing

Whether it’s reading a blog post with your phone, catching up on Twitter with a tablet, or even previewing emails on your watch, the number and types of devices we use to consume content are growing rapidly. In fact, at least 43% of emails are opened on a tablet or smartphone. How does small-screen reading impact subscriber behavior after emails are opened? MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates.


Five Ways to Test an Email

We all know that email preview testing is important. But there are a lot of different ways to test your email throughout the development process. We take a look at five ways to get the most out of email testing for everyone in the design and development chain.


Back to the Basics: Are You Testing Your Emails?

Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.