Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight.
But quality and speed don’t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting down production times.
When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale?
Sean Kennedy, Product Marketer at Zapier, shares how his team uses Litmus to empower the entire marketing team to send email, while at the same time reducing errors and improving the overall quality of their email campaigns.
Whether you’re using a local editor (like Dreamweaver) or prefer your ESP’s email editor to create your emails, with the Litmus Extension you can preview, troubleshoot, and optimize your emails without leaving your build environment. Make building and testing emails an integrated, quick, and easy experience. Here’s how Litmus Extension can get your emails out the door, faster.
If you’ve been in the email industry for any amount of time, you’ve likely experienced a number of problems with your email campaigns. From missing images to deliverability problems, email marketing is fraught with challenges. Something you may not have considered, though, is what can go wrong with the tables—the actual code—that is at the foundation of your emails.
Finding and retaining great email marketers is essential, but it’s only step one in building a successful email marketing program. The second step? Creating an environment that fosters email marketing innovation, so you can avoid falling behind.
Ashley Morse, Email Designer & Developer at Lenovo, shares how her team uses Litmus to cut email testing and production time in half, increase productivity, and get quality emails out the door, faster.
The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
In the 54th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with email campaign manager Courtney Fantinato to discuss what email design and marketing is like in an agency and the challenges of educating clients about email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Testing and troubleshooting are critical steps for every marketer sending high-quality email campaigns. However, it’s also incredibly time-consuming. That’s why Litmus created products that help you and your team streamline the testing process and send better email in less time. Here’s how.