5 Email Testing Myths You Shouldn’t Fall For

We talk to people about email testing day in and day out. The good, bad, ugly, and sometimes frustrating. Most of the smart folks in our community care deeply about sending emails that are nothing but perfect. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. And when we dig into the why, there are a few myths that we hear over and over again.

Do you want to create the perfect email experience with every send, in every inbox? Then don’t fall for these myths.

3 Reasons Why Email Testing Boosts Email Performance

When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.

Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.

Litmus Named #1 in Email Testing in G2 Crowd’s 2019 Spring Report

User feedback is the most valuable data we have here at Litmus. Nothing motivates us more than hearing how Litmus has helped marketers send better emails, faster. And a lot of Litmus users say exactly that.

We’re excited to share that Litmus has been named Spring Leader in G2 Crowd’s Email Testing category—based on honest reviews from real people who use Litmus every day.

Microsoft Outlook 2019: Here’s What’s New

We’re thrilled to announce that Microsoft’s latest desktop version of its popular email client—Outlook 2019—is now available for testing in Litmus Email Previews. The new Outlook comes with better fallbacks when using web fonts, SVG support, and more.

Microsoft Outlook is comprised of several versions of the email client. Collectively, those clients rank #4 in email client market share, with 9% of all email subscribers tracked opening in some version of Outlook. The latest version, Outlook 2019, is an update to the desktop edition that is bundled with Microsoft Office. Although Outlook 2019 is a new release, it should be noted that it largely implements some of the features that have been in use in Office 365 subscriptions. The good news for email marketers is that Outlook 2019 doesn’t come with any major surprises. Here’s what we found while looking at the latest version of Microsoft Outlook.

Integrate Litmus with Salesforce Marketing Cloud

We know that switching back and forth between tools can be a hassle, so we’re working hard to help you integrate Litmus with the email tools you use most. Today, we’ve got exciting news for everyone who uses Salesforce Marketing Cloud to develop and deploy marketing campaigns. With our brand new integration, you can now access Litmus right within Email Studio, Salesforce Marketing Cloud’s email marketing solution, to view real-time previews of your emails in 70+ popular email clients and devices—all without ever leaving Salesforce Marketing Cloud.

How Trello Uses Litmus to Guarantee a Great Brand Experience for All Subscribers

Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight.
But quality and speed don’t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting down production times.

How Zapier Uses Litmus to Empower Their Entire Marketing Team to Send Great Email

When your email team is small, it’s nearly impossible to manage your entire email program without looping in outside help. As a result, many email marketers rely on colleagues from other departments to help execute their campaigns. But how do you ensure email quality by experts and non-experts alike, while at the same time allowing your email program to scale?

Sean Kennedy, Product Marketer at Zapier, shares how his team uses Litmus to empower the entire marketing team to send email, while at the same time reducing errors and improving the overall quality of their email campaigns.