Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
We’ve partnered with our friends at Email Monks to bring three exciting email templates to Litmus Community Templates.
In Part IV of our Litmus Builder Essentials series, we discuss the best practices for creating well-built, customizable, and reusable email templates with some of Builder’s most advanced features.
Thanks to feedback from our subscribers, we’re debunking the three most common misconceptions we heard about what Litmus is and what Litmus does.
Email Design Podcast #58: Latest Outlook App Rendering Quirks and AOL to Manage Verizon Email Accounts
In the 58th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the latest quirks to come to the Outlook apps, a new fix for the Outlook.com and Office 365 image gap problem, AOL taking over Verizon email accounts, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In the 38th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Yahoo! Android app no longer supporting responsive email, good email copywriting, email template resources, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Every brand’s email production process is unique, with different planning, development, and approval processes. With data from our 2016 State of Email Production report and insights from Movable Ink, we’ve teamed up to put together an infographic that distills the best tips and tools to optimize your workflow. From goal-setting to content creation to email development and post-send reporting, we cover the email creation process from start to finish.
The adoption of mobile-aware and responsive-aware design was responsible for most of the increase in mobile-friendly emails over the past year. That’s because these design approaches make it much easier to produce emails compared to hybrid and fully responsive design.
Email templates are a great way to jumpstart your email design process. Which is why we built Litmus Community Templates—a collection of elegant, pre-tested, free email templates that cover a range of use cases, from account management and e-commerce to launching and marketing products.