In the 38th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Yahoo! Android app no longer supporting responsive email, good email copywriting, email template resources, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the easiest way to streamline your email campaign. But using a template doesn’t let you off the hook from testing.
Email marketing mistakes happen. We’re all human. With a template, though, we let our guard down. Because they often come “pre-tested,” we forget to test ourselves. Here are a few things you should definitely keep in mind when using templates—because no template is truly invincible.
We break down exactly what make an email template a template, dispelling some of the confusion around these extremely useful tools for email marketers.
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.