Nonprofits rely heavily on email marketing, but their email programs often suffer from underinvestment and therefore under-performance. Based on a survey of more than 240 nonprofits, Litmus details the unique challenges faced by the email programs at nonprofits in this infographic and, together with nonprofit research consultancy NextAfter, offers advice for how to build more successful email programs.
Our industry is struggling against a host of email marketing challenges. We identify the top impediments to success and share advice from experts on ways to overcome them.
Finding—and keeping—good email professionals is hard.
Inspired by the stories and recommendations from the Litmus Community, here’s how to find the perfect fit for your next email job opening—and what you can do to make them stay.