Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals.
Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted.
Most companies don’t use return on investment data when determining email marketing budgets, so if you can’t calculate your ROI, don’t worry. Here are eight approaches that you can use to successfully lobby for more support for your email projects.
Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing’s ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case…
With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years.
In our data-flooded industry, there are lots of opportunities to go astray with “success metrics.” Phoenix Direct Email Marketing Manager Holly Wright, who has seen some of their clients struggle with metrics, offers advice on gauging success of your overall email marketing program and of your A/B tests.
In case you haven’t heard it enough — email isn’t dead. And if you weren’t sure, now you know. Well, I’m glad we were able to clear that up! So, rather than beat a dead horse and talk about how email isn’t dead, it’s time to celebrate email! Not only was email the most popular […]
As far as return on marketing investments go, there’s plenty of evidence that email takes the cake. With TV ads crazy expensive (nearly $4 million for a 30-second spot) and uncertainty surrounding the ROI of social media, I’m frankly surprised at how Super Bowl ads continue to push viewers to their computers and mobile devices […]