Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.
To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
If you’re sending email to subscribers in France, you’ll be excited to hear about our most recent additions to Litmus Email Previews: Orange and SFR. We’ve taken a detailed look at both email clients, how they render email, and the unique quirks that come with each inbox. Here’s what you need to know.
Forwarding emails isn’t just for personal emails. Subscribers often forward marketing emails to share what they’ve received with their friends or family—great offers, vouchers, or something they think the receiver will like. Unfortunately, forwarding an email often “breaks” the email. It can break bulletproof buttons, add extra spaces to your design, and create other issues arising from the forward. In this post, we discuss why emails break when forwarded and what you can do to minimize issues due to forwarded emails.
In this webinar, we share our findings and advice from the 2017 State of Email report so you can arm yourself and your team with knowledge to navigate these changes and build email campaigns that surprise, delight, and ultimately, convert.
The marketer’s email service provider and the subscriber’s operating system, browser, email client, screen size, and whether they’ve enabled images all affect email rendering. All of these layers of complexity add up to the possibility of more than 10,000 different email renderings for every email you send.