There are a few email client details that can derail the email you worked so hard on. Email clients change your email code before it hits the recipient’s inbox. Sometimes this is to your benefit, and sometimes these edits lead to breaks. Updates to an app are the actual invisible ISP hand that you need to be aware of.
To shed light on how often email apps change, we took a look at the version histories for the biggest players.
Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails.
That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. Here’s the 2019 edition.
While previewing every email you send involves extra time and costs, the effort is well rewarded. Email programs that test the rendering of every email they send report generating an average return on investment of 40-to-1, whereas programs that test rendering less frequently or not at all report an average ROI of 35-to-1, according to Litmus research.
With 28% of all emails read on Apple’s iPhones, changes to Apple’s phones, the mobile operating system, and its email rendering can make a big difference to the email marketing world. So it’s no surprise that email geeks have monitored the release of Apple’s new phones. We did too, and we’re breaking down everything you must know about the new iPhones and iOS 12.
It’s always been difficult (and, in some cases, impossible) to view your processed HTML. Until today. Processed HTML in Litmus shows what each email client actually processed your email markup into, making it easier than ever to pinpoint and diagnose rendering issues.
Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.
To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
If you’re sending email to subscribers in France, you’ll be excited to hear about our most recent additions to Litmus Email Previews: Orange and SFR. We’ve taken a detailed look at both email clients, how they render email, and the unique quirks that come with each inbox. Here’s what you need to know.
Forwarding emails isn’t just for personal emails. Subscribers often forward marketing emails to share what they’ve received with their friends or family—great offers, vouchers, or something they think the receiver will like. Unfortunately, forwarding an email often “breaks” the email. It can break bulletproof buttons, add extra spaces to your design, and create other issues arising from the forward. In this post, we discuss why emails break when forwarded and what you can do to minimize issues due to forwarded emails.