2017 State of Email Workflows: How Marketers Plan, Build, Approve, & Send Emails [eBook]

Creating a high-performing email takes time and the right resources. Your email workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.

How to Optimize Your Email Production Workflow [Infographic]

Every brand’s email production process is unique, with different planning, development, and approval processes. With data from our 2016 State of Email Production report and insights from Movable Ink, we’ve teamed up to put together an infographic that distills the best tips and tools to optimize your workflow. From goal-setting to content creation to email development and post-send reporting, we cover the email creation process from start to finish.

 

Create and Manage Dynamic Code Blocks Easily with Partials

Between one-off marketing sends, recurring newsletters, transactional emails, and more, there are seemingly countless emails that you’re responsible for building. It can be incredibly time consuming to code each one, even when you use a template. That’s why we created Partials, a method for you to create global, dynamic, reusable blocks of code for your emails.