Supercharge Your Email Process & Improve Collaboration With Litmus’ Free Email Workflow Trello Template

If you work in email marketing, you know that getting a great email out the door isn’t easy. From copywriting to designing, coding, getting feedback from your team, and analyzing results post-send, the process involves a multitude of steps and stakeholders. Keeping on top of all of this can feel like an impossible task.

There’s one secret to keeping the moving pieces together to shape a well-oiled email marketing machine: It’s building a bulletproof workflow with seamless cross-team collaboration. We teamed up with our friends at Trello to bring everything we’ve learned about the perfect email process into a Trello template that you can copy and make your own—and, ultimately, make your email workflow more seamless.

5 Troubling Signs of a Broken Email Process

If you’re looking to scale your email program, getting the process right is crucial. A watertight email process keeps projects moving quickly, helps keep stakeholders in the loop, and ensures high-quality output. A broken process, on the other hand, can be damaging to your program—and your team.

How do you know if your workflow needs improvement? Here are a few telling signs that show your email process needs some love.

How Trello Uses Litmus to Guarantee a Great Brand Experience for All Subscribers

Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight.
But quality and speed don’t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting down production times.