Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight.
But quality and speed don’t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting down production times.
Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Learn how you can optimize your email templates to render perfectly in Samsung Mail with this blog post.
To help you get the most out of all of Litmus’ features, we’ve compiled a list of power-user tips to help optimize your email workflow, improve subscriber segmentation, and help you work smarter—in essence, become a better email marketer.
If you’re sending email to subscribers in France, you’ll be excited to hear about our most recent additions to Litmus Email Previews: Orange and SFR. We’ve taken a detailed look at both email clients, how they render email, and the unique quirks that come with each inbox. Here’s what you need to know.
Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.
The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
We’re excited to announce our most recent addition to Litmus Email Previews: Terra. Compared to other webmail clients, Terra provides very limited support for HTML and CSS. Here’s everything you need to know to ensure your emails look great in this client.
Testing and troubleshooting are critical steps for every marketer sending high-quality email campaigns. However, it’s also incredibly time-consuming. That’s why Litmus created products that help you and your team streamline the testing process and send better email in less time. Here’s how.
Whether it’s reading a blog post with your phone, catching up on Twitter with a tablet, or even previewing emails on your watch, the number and types of devices we use to consume content are growing rapidly. In fact, at least 43% of emails are opened on a tablet or smartphone. How does small-screen reading impact subscriber behavior after emails are opened? MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates.