Panic! You’ve just realized that you made a mistake with your latest email marketing campaign. What do you do next? Take a deep breath and refer to this decision tree, which will guide you to a response that minimizes the impact of the error and avoids drawing more attention to it.
Email marketing mistakes are unavoidable. To help you determine the right response to any mistake, we created a decision framework consisting of six straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps and lessons learned along the way.
As a culture, we’ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren’t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here’s why…
We all know email has a hundred ways to fail, whether by faulty coding, a glaring typo in a subject line, sending to the wrong list, or design gone awry. Just thinking about all the ways email can breakdown gives us the shivers. But why do we care so much about making emails error-free? Here’s why you’ll want your email program to reach #NoFailMail status.
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss five such subject line mistakes and share numerous real-world examples, plus tips on how to avoid making these errors.
In this webinar, we help you set the direction for your email marketing kickoff for the year with our three-point plan of (1) Assessing your email program, (2) Addressing challenges, and (3) Seizing opportunities. Litmus’ Chad White and Bettina Specht discuss each of those points in detail, backing them up with research and advice that will set your team is set up for email success in 2018.
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. We share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
Marketers are incredibly split on whether email marketing is a channel that’s forgiving of mistakes. Litmus spoke with several email experts about the issue and we discuss four ways that marketers can make the email channel more failure-friendly.
Half of marketers haven’t sent an apology or correction email in the past 12 months. But that doesn’t mean they’re not making email marketing mistakes. It means they’re not aware of those mistakes. In this infographic, we explore this issue and offer seven tips on how you can improve your visibility of email marketing mistakes.
When it comes to email, most mistakes are permanent. To avoid errors, every email—even pre-tested templates—should be tested before every send. While every brand has their own nitty-gritty checks, we’ve gathered 24 of the most common—and critical—checks for every campaign.