email deliverability

6 Email Deliverability Questions, Answered

Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.

We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.

Gmail Data Analysis Reveals Image Blocking Affects 43% of Emails

In December, Google announced that images in emails will now show automatically. We’ve kept a close eye on the increased open counts in Gmail—automatic image downloads have given us a unique opportunity to examine the impact that image blocking has had on email marketing for years. What we’ve learned is fascinating, and unveils a critical metric unknown to email designers before now.