2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.

Email Tactics Customers Hate: Webinar Recording + Q&A

There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.

email deliverability

6 Email Deliverability Questions, Answered

Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.

We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.

Gmail Data Analysis Reveals Image Blocking Affects 43% of Emails

In December, Google announced that images in emails will now show automatically. We’ve kept a close eye on the increased open counts in Gmail—automatic image downloads have given us a unique opportunity to examine the impact that image blocking has had on email marketing for years. What we’ve learned is fascinating, and unveils a critical metric unknown to email designers before now.