What exactly should you measure when you send out an email? What metrics do your ESP and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track—and which ones they plan on tracking soon—in our State of Email survey.
While email engagement is important, especially for maintaining good deliverability, our research points to several reasons why opens and clicks are being heavily emphasized as key performance indicators. Brands should be concerned with each of these reasons.
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.
Email marketing campaigns can be felt in the short-term—as well as cumulatively over the long-term as part of your overall email program. Our Holistic Email Metrics Matrix helps you see the short- and long-term impacts of your campaigns on your business, on your subscribers, and on inbox providers.
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.
Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.
We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.
This is the biggest, most widely supported email marketing myth. We explain why this myth has persisted and how marketers should actually measure the success of a subject line.
The definition of a conversion has become more than a little hazy. We turn to five experts to bring some clarity to the issue and to help you avoid conversion inflation.
Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing’s ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case…
In December, Google announced that images in emails will now show automatically. We’ve kept a close eye on the increased open counts in Gmail—automatic image downloads have given us a unique opportunity to examine the impact that image blocking has had on email marketing for years. What we’ve learned is fascinating, and unveils a critical metric unknown to email designers before now.