Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
We asked more than 1,200 email marketers (plus a few experts!) what their predictions were for the biggest email marketing trends of 2017.