What exactly should you measure when you send out an email? What metrics do your ESP and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track—and which ones they plan on tracking soon—in our State of Email survey.
We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. The result: Unique insights into the factors that lead to higher email marketing returns—and actionable advice on how you can increase the email ROI for your brand, too.