8 Embarrassing Preview Text Mistakes

8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making Them

Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. We share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.