While email engagement is important, especially for maintaining good deliverability, our research points to several reasons why opens and clicks are being heavily emphasized as key performance indicators. Brands should be concerned with each of these reasons.
Email marketing campaigns can be felt in the short-term—as well as cumulatively over the long-term as part of your overall email program. Our Holistic Email Metrics Matrix helps you see the short- and long-term impacts of your campaigns on your business, on your subscribers, and on inbox providers.
The terms “hard bounce” and “soft bounce” are commonly used as broad descriptions for whether or not the email address should be mailed to again at a later date. And while there can be lots of grey area around them from a technical standpoint, here’s what you need to know when it comes to adjusting your email marketing efforts.
Using symbols in subject lines has become more and more popular. But does it increase your performance?