Email Marketers, It’s Time to Break Out of Your Silos

After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next?

Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working. They also communicate the power of the email channel across the marketing organization and beyond.

Delivering Episode 12: Is it time to embrace AMP for Email?

In this episode of Delivering, host Jason Rodriguez looks back at (nearly) two years of AMP for Email, its implications for the industry, and tries to answer the question of whether or not email marketers should embrace Gmail’s most recent innovation. Episode Transcript Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and […]

Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars?

In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, their staff, and more. Here’s what we found.

Understanding Structured Data in Email Marketing

Understanding Structured Data in Email Marketing

The typical email marketing campaign includes a lot of information. From subject lines to unsubscribe links, hero images to headlines, copy and calls-to-action, it’s a lot for a subscriber to take in. With so much data floating around a campaign, why would email marketers send even more?

What is BIMI and why should email marketers care?

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox.

Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now.