Embracing the Fear: Our Litmus Live Email Story

The highlight of the year for us is Litmus Live. So each year, to promote the conference, we work to bring something extra special. Take a peek behind the curtain at our email design process and timeline to see everything that’s involved in pulling off our epic conference emails.

email approval process

4 Signs Your Email Approval Process Is Hurting Performance

Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process rather than a burdensome or lax one, according to Litmus’ State of Email Survey. We’ve identified four factors that can tip the balance of an email approval process toward being too cumbersome or too lax—both of which hurt the success of a program.