Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
More than 3,500 marketers completed our State of Email Survey, which explores how brands plan, build, approve, send, and ensure the deliverability of their email campaigns. Based on those survey responses, here’s what the average email professional looks like.