Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign schedules.
The email marketing industry is more than a little unpredictable. But, we’ll give it a shot anyway. Here are some of the significant changes that we see on the horizon that marketers should keep an eye out for.