In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers?
In this episode of Delivering, host Jason Rodriguez looks at Litmus Live London highlights, the changing email industry, and what we should all be focusing on in our work.
In today’s episode, I’m chatting with Chad S. White, Head of Research at Oracle Marketing Cloud Consulting and the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year, about email analytics, the metrics that matter, and the biggest challenges and opportunities for email marketers today.
In this episode of Delivering, host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See where we came from as an industry and, perhaps more importantly, hear about where we’re all going.