We asked more than 1,200 email marketers (plus a few experts!) what their predictions were for the biggest email marketing trends of 2017.
Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying power by 2017, according to the Harvard Business Review. That has marketers desperate to understand millennials, including how best to communicate with them. You’ll need to adapt to reach this generation. Here’s how.
Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.