Animated GIFs in Email: 10 Tips for Keeping File Sizes Small

Surprising. Entertaining. Informative. GIFs are all of these things, and marketers and customers alike love these fun email additions. But you know what else GIFs can be? Big. It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times. 

Here’s ten tips for how you can optimize your animated GIFs to keep file sizes low.