Design failures can prevent your readers from viewing and acting on your messages, and affect your brand reputation. In this post, you’ll learn about five common email design fails that plague email and how to fix each and every one of them.
Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.