[Ebook] The Anatomy of a Broken Email: Errors That Make Marketers Shudder and How to Fix Them

We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes.

In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks.

#NoFailMail Community Contest: Themes, Advice, and the Winner

If you’ve ever failed at email, you’re not alone. Litmus has made mistakes, and others have too.

In our #NoFailMail community contest, dozens of email geeks shared their email fail stories, giving us all the chance to learn from the mistakes of others and put better systems and checks in place at your company to minimize the frequency and scope of future email marketing mistakes. Here are the common themes we saw, some valuable advice from the community, and the winner announcement.

#NoFailMail: Why Avoiding Errors is the Key to Email Success

We all know email has a hundred ways to fail, whether by faulty coding, a glaring typo in a subject line, sending to the wrong list, or design gone awry. Just thinking about all the ways email can breakdown gives us the shivers. But why do we care so much about making emails error-free? Here’s why you’ll want your email program to reach #NoFailMail status.