We all know email has a hundred ways to fail, whether by faulty coding, a glaring typo in a subject line, sending to the wrong list, or design gone awry. Just thinking about all the ways email can breakdown gives us the shivers. But why do we care so much about making emails error-free? Here’s why you’ll want your email program to reach #NoFailMail status.
When it comes to email, most mistakes are permanent. To avoid errors, every email—even pre-tested templates—should be tested before every send. While every brand has their own nitty-gritty checks, we’ve gathered 24 of the most common—and critical—checks for every campaign.