5 Troubling Signs of a Broken Email Process

If you’re looking to scale your email program, getting the process right is crucial. A watertight email process keeps projects moving quickly, helps keep stakeholders in the loop, and ensures high-quality output. A broken process, on the other hand, can be damaging to your program—and your team.

How do you know if your workflow needs improvement? Here are a few telling signs that show your email process needs some love.

How to Recover From Broken Personalization in Email

How many times have you received an email that started with a variation of “Hey {First_Name}”? The answer is probably a lot. What should you do if you send an email that contains a personalization fail? If you choose to take action, then do it the right way. Magic Beans sent a Thanksgiving email with a personalization fail—and responded to the mistake gracefully and personally. Let’s take a look at how they successfully handled their error.