Next up in our “Trending in Email Design” series: In 2019, the use of contrasting colors is proving to be ever more popular, with conventional combinations pushed aside for more radical, vibrant choices. Experimentation with color saturation and intense gradients are contributing to more vibrant designs that can’t be missed.
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.
So far in 2019, we have seen a number of design trends hit our inboxes, and none more so than custom made illustrations.
This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.
The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.