What’s New in Builder: Webinar Recording + Q&A

Building amazing email campaigns is challenging. From design and development to testing across email clients, there’s a lot to worry about. 49% of brands spend two weeks or more producing an email campaign, with most of that time going towards the development, review, and approval process, according to our 2018 State of Email Workflows report.

That’s why we’re excited to introduce new features to Litmus Builder. Watch the webinar recording to see how Builder helps you build better emails, faster.

The Best of the 2017 State of Email Survey Research Series

More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.

PNG, GIF, or JPEG? Which is the Best Image Format for Email?

PNG, GIF, or JPEG? Which is the Best Image Format for Email?

With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of four popular file formats for email: JPEG, GIF, PNG, and SVG.